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Annie McBride headshot

Annie McBride

Annie is a tenured marketing executive and product leader with over 20 years of experience in digital agency, marketing and strategy, consumer brand management, medical device, and healthcare informatics and SaaS product management. She has experience with mergers and acquisitions across global markets with established brands such as ResMed, Zimmer, Crest Spinbrush and Trojan.

Annie most recently served as VP North America Marketing of the Sleep and Respiratory Care business at ResMed Inc., where she worked to deliver on the $2B North America revenue portfolio including healthcare technology, data integrations, patient applications, interfaces, and connected devices. Prior to joining ResMed in 2012, Annie leveraged her digital marketing agency experience and MBA to hone her strength and passion in product management across consumer and medical industries in global markets.

Results-oriented and passionate about improving health outcomes and experiences through people and technology, Annie’s commercial strategy development combined with years of product life cycle management informs her approach to profitable, competitive, and creative programs and partnerships aimed to exceed corporate and financial objectives. She is vehement about improving the ways healthcare is delivered through innovative technology, about women in leadership, and in diversity of thought.

Articles by Annie McBride