Transforming Wound Care in Long-Term Care Settings: A Strategic Partnership Between PointClickCare Life Sciences and Smith+Nephew

PointClickCare Life Sciences, a leading provider of deeper data, is proud of our strategic partnership with the advanced wound biologics business Smith+Nephew, a global leader in medical technology. The Smith+Nephew wound care business offers products across acute hospitals, long-term care homes, and retail pharmacies.

Our collaboration revolutionized Smith+Nephew’s market understanding and refined their targeting strategies, ultimately driving better outcomes and more efficient operations in the wound care industry.

“The data insights provided by PointClickCare Life Sciences have been a game-changer for our organization. It has revolutionized our approach to understanding our customer base and delivering the right message to the right places.” 

Rob Ganim, Senior Director of Marketing at Advanced Wound Biologics, Smith+Nephew

Three Challenges to Overcome

1. Lack of Comprehensive Data: Smith+Nephew struggled with understanding their total addressable market in the long-term care sector.
2. Inefficient Targeting Strategies: The company had difficulty identifying areas with high competition and pinpointing new opportunities.
3. Low Sales Confidence: Sales representatives lacked the timely and accurate information needed to make informed decisions, which affected their confidence and results.

The Solution

PointClickCare Life Sciences offered Smith+Nephew a data product solution which enabled Smith+Nephew to refine their targeting strategies and deliver the right message to the right places, resulting in improved efficiency and better outcomes.

“Utilizing PointClickCare Life Sciences’ dashboard, we have been able to refine our strategy, redirect our efforts, and achieve better results. The confidence it has built among our representatives is invaluable.” 

Brian Menendez, National Sales Director – Extended Care, Smith+Nephew

Five Key Benefits and Outcomes

1. Easy to Use Real-Time Data Sources: Smith+Nephew highlighted PointClickCare Life Sciences’ dashboard ease of use, user-friendliness, and the timeliness of the data. The intuitive nature of our dashboard, with clear definitions for all data points, simplified the navigation process and facilitated access to valuable insights.
2. Enhanced Market Understanding: Our partnership has equipped Smith+Nephew with comprehensive data insights, enabling them to better understand their total addressable market in the long-term care sector. This has allowed the company to identify potential opportunities and make informed decisions with greater precision.
3. Refined Targeting Strategies: By leveraging PointClickCare Life Sciences’ advanced data product, Smith+Nephew has been able to refine their targeting strategies. The therapy mapping feature in the dashboard provides visual insights into market dynamics, helping the company to identify areas with high competition and pinpoint new opportunities. This has led to a more focused and effective approach to marketing and sales.
4. Increased Sales Confidence: The reliable data insights have significantly boosted the confidence of Smith+Nephew’s sales representatives. With access to timely and accurate information, the sales team can now make more informed real-time decisions, leading to better results and a more efficient use of resources.
5. Discovery of New Opportunities: The partnership has also revealed unexpected opportunities for Smith+Nephew, challenging and transforming their preconceived notions about ‘important pharmacies’. This has allowed the company to refine their strategy and focus their efforts on areas with the highest potential for growth.

Our Commitment to Quality Care

PointClickCare Life Sciences is committed to empowering organizations like Smith+Nephew with data-driven insights to drive better outcomes and improve the quality of care for aging and vulnerable populations. This partnership is a testament to the company’s dedication to innovation and excellence in the long-term care sector.