Meet Julia Rizhevsky, VP of Product Management and AI Strategy, self-described travel enthusiast, vintage hunter, and one of the sharpest minds leading AI product development at PointClickCare (PCC). Since joining PCC, she’s been hard at work helping redefine what we can do for the caregivers and communities we serve.
Let’s kick things off with some rapid fire!
Rapid Fire
- If AI could describe you in three words, what would they be? According to Claude: Sharp. Ahead. Navigating.
- What’s your favourite season? Summer, no question. There’s nowhere quite like New York City in the summer.
- What’s something people would be surprised to know you’re into? I like vintage everything—furniture, clothing, art. I can frequently be found at an estate sale on a Saturday or seeing what’s new at my favorite spots in NYC or upstate. There’s something I love about objects that have already had a life—figuring out what something is, where it came from, and whether it’s worth restoring.
- What’s the best career advice you’ve ever received? It was deceptively simple: Focus on what you can control. I come back to this more than almost anything else. In a role where the problems are complex, the dependencies are many, and the pace is relentless, it’s easy to spend energy on the things you can’t move. The advice is about directing your energy into the decisions that are yours to make, the team you’re building, the work in front of you, and let the rest resolve itself.
NYC Based, Happiest When Travelling the World
Julia is a New Yorker through and through, but she’ll also be the first to tell you she’s happiest when she’s travelling. She and her husband, a musician, share the same pull toward exploring new places and cultures. She loves planning for travel almost as much as the travel itself, which means if you need the best hole-in-the-wall sushi in Tokyo, she’s your person.
That same energy carries straight into how she works, as Julia thrives on creative thinking. “When there’s no obvious answer, that’s when I’m most engaged,” she says. “It’s where original thinking counts. The best solutions I’ve seen come from people who are willing to hold the ambiguity a little longer than is comfortable,” she says. It’s also what she looks for in the people she builds teams with: curiosity over certainty, and the confidence to propose something before it’s fully formed.
A Fresh Set of Eyes on a Big Problem
Julia recently joined PointClickCare with a background in technology and a curiosity for what that expertise could unlock in a new space like healthcare. She’ll be the first to say even she couldn’t have imagined the adventure it’s been so far, and she’s enjoyed every minute of it!
“Long term care is an industry where the problems are genuinely complex, the stakes are high, and the technology has historically lagged far behind both. The people running these facilities are doing hard work under enormous pressure, and the gap between what they have and what’s possible is wide open.”
Coming in without a healthcare background turned out to be an advantage for Julia. “I’m not anchored to how things have always been done,” she explains, “which makes it easier to ask the big questions: Why are we doing it this way? Is it actually serving people or holding them back?” Her team owns the full product experience for PCC’s skilled nursing and senior living segments—the EHR that clinicians and caregivers rely on every day, the financial and billing infrastructure keeping these businesses running, and increasingly, the AI capabilities being built on top of that foundation. That last piece is where PCC’s position as the platform these organizations run on becomes truly powerful: the data, the workflows, the relationships are already there. “AI is the intelligent layer that makes all of it work harder for the people who need it most.”
AI That Gets Out of the Way So Caregivers Can Care
One of the things Julia has been focusing on is how to implement AI in meaningful ways to help our customers deliver exceptional care. Caregivers working in long-term care facilities are stretched thin and are expected to document on top of everything else. They are making clinical calls with incomplete information and are spending time on administrative work that pulls them away from residents. Julia’s team is building AI that solves for exactly that. Not flashy AI for its own sake, but intelligence purposefully woven into the workflows where it matters most, at the moment it matters most.
“AI done right removes the friction,” Julia says. “It handles the documentation so the caregivers can focus on the patient. It connects the signals no individual shift would ever see, so a decline gets caught before it becomes a hospitalization.” Thankfully for our customers, this is not just a vision statement—it’s already happening. PCC’s Chart Advisor continuously scans resident records for undocumented clinical events in real time. Resident Status generates AI-written clinical summaries, so care teams have a clear picture of a resident’s trajectory without sorting through pages of notes. Referral Advisor helps facilities optimize admissions decisions to directly support census and revenue. “Great AI needs great data, and PCC isn’t building AI and then looking for data to train it on—the data has been accumulating for decades. That’s a different starting position than almost anyone else in this space.”
Building the Future, Right Now
Julia doesn’t talk about the agentic EHR as a someday roadmap item. She talks about it as something her team is actively building today. “Most people hear ‘agentic’ and think automation—tasks getting done faster. That’s part of it, but it’s not the whole point. The system is watching, reasoning, and acting on behalf of the caregiver before they even know they need it. A nurse doesn’t submit a request and wait. The EHR sees the situation developing, surfaces what’s important, kicks off what needs to happen next, while the user stays in control of every decision that requires human judgement.”
Beyond the products themselves, AI is also transforming how the team builds prototyping in days instead of weeks, and closing the loop with customers faster than ever. “Feedback that used to take several sprint cycles to act on can now shape a prototype within days, which means customers are seeing their input reflected in PCC’s products in real time rather than quarters later.”
“The mission hasn’t changed. We do, and always will, help providers deliver exceptional care,” Julia reflects. “What changes is how much of the hard, human work these teams do every day is spent on the work only they can do.” That’s the shift Julia’s here to help make real, and we couldn’t be happier she found her way to PCC to help us do it.
