Data-Driven Targeting for Enhanced Efficiency in the Wound Care Industry
Smith+Nephew, a portfolio medical technology company focused on the repair, regeneration and replacement of soft and hard tissue, partnered with PointClickCare Life Sciences to optimize their marketing efforts through data-driven targeting. They previously struggled with understanding their total addressable market and lacked comprehensive data.
PointClickCare Life Sciences’ data product offering provided valuable insights into their customer base and market dynamics.
